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At least once a month, I serve up insights and reflections
from the intersection of brand, strategy, and social impact.

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The Obvious Choice Sruthi Sadhujan 10/6/26 The Obvious Choice Sruthi Sadhujan 10/6/26

Knowing When to Lead and When to Lean Back

The first in The Obvious Choice: a conversation with Sebastian Krueger, Chief Communications Officer of the New York Civil Liberties Union, on why being good is no longer enough to be chosen — and why clarity about your value makes you a better collaborator, not a competitor.

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