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Every two weeks, I serve up insights and reflections from the intersection of brand, strategy, and social impact.

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The Nonprofit Logic Gap
Sruthi Sadhujan 11/5/25 Sruthi Sadhujan 11/5/25

The Nonprofit Logic Gap

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No point of view. No power.
Sruthi Sadhujan 10/10/25 Sruthi Sadhujan 10/10/25

No point of view. No power.

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Tell A Story Your Mission Deserves
Sruthi Sadhujan 9/30/25 Sruthi Sadhujan 9/30/25

Tell A Story Your Mission Deserves

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Narrative IP, Part 4: A Reflection Guide for Nonprofits
Sruthi Sadhujan 7/21/25 Sruthi Sadhujan 7/21/25

Narrative IP, Part 4: A Reflection Guide for Nonprofits

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Narrative IP Part 3: Unapologetically claiming your place i n the world
Sruthi Sadhujan 7/2/25 Sruthi Sadhujan 7/2/25

Narrative IP Part 3: Unapologetically claiming your place i n the world

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Narrative IP Part 2:                   A vision that moves people
Sruthi Sadhujan 6/9/25 Sruthi Sadhujan 6/9/25

Narrative IP Part 2: A vision that moves people

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Narrative IP Part 1: You can’t fix what you can’t name
Sruthi Sadhujan 5/5/25 Sruthi Sadhujan 5/5/25

Narrative IP Part 1: You can’t fix what you can’t name

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The Power of Big Idea: Why Narrative IP Matters
Sruthi Sadhujan 4/15/25 Sruthi Sadhujan 4/15/25

The Power of Big Idea: Why Narrative IP Matters

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Pulling your storytelling out of the weeds
Sruthi Sadhujan 3/19/25 Sruthi Sadhujan 3/19/25

Pulling your storytelling out of the weeds

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Clarity of purpose: a compass in the storm
Sruthi Sadhujan 2/26/25 Sruthi Sadhujan 2/26/25

Clarity of purpose: a compass in the storm

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The NYT’s Brand Evolution and Its Lessons for Nonprofits
Sruthi Sadhujan 2/10/25 Sruthi Sadhujan 2/10/25

The NYT’s Brand Evolution and Its Lessons for Nonprofits

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Brand Storytelling in the Era of New Power
Sruthi Sadhujan 1/28/25 Sruthi Sadhujan 1/28/25

Brand Storytelling in the Era of New Power

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