Clarity is Generosity: There Is No Collaboration Without Differentiation
Why differentiation is essential to effective collaboration in the nonprofit world.
The Nonprofit Logic Gap
When organizations skip the problem and jump straight to the solution, even the most elegant language rings hollow.
No point of view. No power.
When nonprofits lack a clear point of view, it shows in your brand language, decisions, team morale, and ultimately your impact.
Tell A Story Your Mission Deserves
People rest on their laurels; nonprofits rest on their missions.
Narrative IP, Part 4: A Reflection Guide for Nonprofits
Reflection questions to help you uncover your own narrative IP.
Narrative IP Part 3: Unapologetically claiming your place i n the world
Failing to define your difference leaves your mission vulnerable to forces beyond your control.
Narrative IP Part 2: A vision that moves people
Vision statements get sidelined as fluff, but they are a genuinely strategic tool.
Narrative IP Part 1: You can’t fix what you can’t name
Defining the problem is the first, most overlooked step in building a compelling narrative.
The Power of Big Idea: Why Narrative IP Matters
An ownable belief, made real through your work and repeated until it sticks.
Pulling your storytelling out of the weeds
Crisis breeds clarity. If there was ever a moment to rethink how we communicate, it's now.
Clarity of purpose: a compass in the storm
When pressure mounts, organizations with a clear sense of purpose don't scramble. They lead.
The NYT’s Brand Evolution and Its Lessons for Nonprofits
What the New York Times' rebrand teaches nonprofits about earning trust.
Brand Storytelling in the Era of New Power
Brand storytelling can help legacy institutions navigate an era where trust and relevance are no longer guaranteed.